Coca-Cola's New Summer Hit

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Nyusha and MBAND performed Taste the Feeling in Russian and presented a 360-degree video clip.

The song Taste the Feeling was written as the main song of the Coca-Cola global campaign "Try ... Feel." This summer Coca-Cola presents the Russian version of the track, which was performed by singer Nyusha and the band MBAND.
Along with the song, Coca-Cola presents a unique video clip that was shot on Moscow streets using panoramic video technology. This solution allows viewers to change the camera angle themselves and find themselves in the very center of the story.
The new clip "Try ... Feel" is available at the link: //youtu.be/ihib5S-nNqU
The central theme of the new Coca-Cola video was summer in the big city - and, of course, the plot begins with the opening of a Coca-Cola bottle. The guys from MBAND and Nyusha ride down the street on a traveling stage, meeting the residents of the city. The clip tells the story of joyful meetings, smiles and pleasant moments, each of which becomes unique thanks to the refreshing throat of Coca-Cola. Using 360 technology^o viewers will be able to plunge into each of the moments and feel it together with the participants in the video.
For the Russian version of the song "Try ... Feel" Coca-Cola chose pop artists whose work was a breakthrough in their genre. Singer and composer Nyusha began her musical career in 2008 with a victory in the television show "STS Lights a Superstar", and Nyusha's first single, "Howling at the Moon" received the "Song of the Year 2009" award.Today, Nyusha is one of the leaders of the Russian pop scene, and her songs have been awarded with many awards - from Russian to international, including the MTV Europe Music Awards 2011,2014. The MBAND team was created with the participation of the famous music producer Konstantin Meladze in 2014. These are boys-bands, whose members represent Russia, Ukraine and Kazakhstan. The team is actively touring and recording songs that are becoming successful in Russia and the CIS countries. Their songs received the BestRussianActbyMTVEMA 2015 award.
Marketing manager of Coca-Cola TM for Russia Elena Ivchenko: “We start this summer with the premiere of Coca-Cola’s new song“ Try it ... Feel it. ”All over the world, this track is performed by young and talented people, whose work energizes you in a good mood! "We are very happy to work on this project together with Nyusha and MBAND. The guys quickly understood our idea and were inspired by it. Together we managed to create one of the most fiery and unusual clips of the summer of 2016."

Nyusha: “I was very pleased and unexpected to receive an invitation from Coca-Cola to participate in the recording of a new song and even to star in the video. It turned out really cool - the result perfectly conveys the summer mood that we felt during the filming. The main task of this video is to share the value of each moment, and I think we succeeded. "
Nikita Kyosse, MBAND member: "To star in video 360^o- This is a completely new and amazing experience! We were all very happy to take part in the shooting of the new Coca-Cola video, and working with Nyusha will be remembered for a long time - she is a cool musician and a very nice, bright person. On behalf of MBAND, I would like to wish everyone an unforgettable summer! "
The song Taste the Feeling was written specifically for the "Try ... Feel" campaign. The authors of the track were three independent artists: Scott Fritz (ScottFritz), Jeremy Birher (JeremyBircher) and Josh Jones (JoshJones). The vocal part for the original English version of the song was performed by a young Australian musician from London - Conrad Sewell. A special electronic version of the track was created by composer and music producer Avicii, a longtime partner at Coca-Cola.
The Try ... Feel campaign reaches out to people around the world through everyday stories that are understandable to people across the globe. Like the global track, the composition in Russian includes the characteristic elements of sound accompaniment - this is the sound of the lid opening, the sound of bubbles and, finally, sounds expressing the pleasure of drinking a cult drink.

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