For the first time in the history of Garnier in Russia, a botanist took part in a commercial for the hair care gamut.
Garnier botanic therapy expands familiar communication formats and announces cooperation with a Russian scientist, candidate of biological sciences, professor at Moscow State University and new expert botanist of the brand Nikolai Vislobokov.
For the first time in history Garnier in Russia, a botanist took part in a commercial for the hair care gamut.
The video was shot in Moscow in July 2018 in the Tropical Greenhouse of the Pharmaceutical Garden of Moscow State University. A film crew of more than 40 people worked on the filming. The video was directed by the famous British director Giles Lovel Wilson. This is not the first time he has been working on an advertisement for beauty products, and this time he has not changed his attention to details. Before shooting the video, Giles visited the laboratories in which Nikolai works as part of his research activities at Moscow State University. In the video, the director managed to combine the atmosphere of a scientific laboratory and the beauty of nature, scientific expertise and aesthetics of a beauty brand Garnier. For Nikolai Vislobokov, this was the first shooting experience in advertising. According to Nicholas himself, the shooting was easy and with pleasure.
"Garnier is a well-known brand with natural ingredients in the composition of products. In each line Botanic Therapy, which I represent, contains 2 natural ingredients designed to care for a certain type of hair, for example, Castor oil and Almonds for hair prone to hair loss.Castor oil promotes hair growth, and Almond oil nourishes and restores hair. Each ingredient enhances the action of the other. Thanks to this, products become as effective as possible. I am pleased to be involved in the brand Garnierwith which we are united by a love of botany. "
New ad campaign Garnier botanic therapy with the participation of expert botanist Nikolai Vislobokov first appeared on the air in September this year.
About the Garnier Botanic Therapy
BOTANIC THERAPY - these are unique recipes created by experts Garnier in the field of botany. They carefully selected natural ingredients - extracts of plants, flowers and berries and combined them with valuable nutritious oils, preserving all the beneficial properties.
Thanks to many years of expertise and innovative technologies, Garnier botanic therapy it is possible to preserve all the beneficial properties of the active ingredients so that you can fully experience the strength and energy of nature. Each of the formulations fills the hair with vitality, and they look healthier. Thanks to its paraben-free formulation, Botanic Therapy product formulas work intensively, but delicately, day after day reviving the natural beauty of the hair.
BOTANIC THERAPY - This is an intensive care for the revival of the natural beauty of hair.
RECIPES OF BOTANICS FOR HAIR WHICH YOU LOVE
